Mar 29

Developing a Positive Mindset that will Drive you Forward

Do you have what it takes to achieve the level of success you want? Watch my video below to learn how to create a positive mindset to win in business.

Click below to watch the video…

The video above was recorded live on Periscope. Click here to visit my Periscope page online.

Rick Cooper
Online Marketing and Social Media Trainer

Want to build your email list?

Download my Free Report on 33 Simple Strategies to Build your Email List.

Mar 29

How to Create an Email Marketing Calendar

Creating an Email Marketing CalendarAre you convinced of the need to use email marketing in your business?

I occasionally talk to business owners who don’t see the value of email marketing. That always surprises me.

Your most effective sales efforts will always come from one on one interactions, but if you want to reach people more consistently over time and lead people toward those one-on-one conversations, you need to be doing email marketing.

Just like any sales and marketing effort, it takes effort. And you will benefit from being organized.

I encourage you to set a goal for how many email messages you want to send to your list each week. For some, it might be one message per week. For others, 2 or 3 messages. The point is to make a choice and then strive to accomplish that each week.

If you want to ensure that you send out email messages consistently, then you need an accountability mechanism.

An Email Marketing Calendar is a tool you can use to plan and schedule email messages.

I recommend you use a spreadsheet for your Email Marketing Calendar. It will be easy to create and maintain.

Here are a list of columns to add:

  • Date of Email
  • Purpose/Email Topic
  • Audlience/List
  • #Emails Sent
  • Open Rate
  • Date Sent
  • Subject Line

You can add other columns. This is a good list to use in getting started.

Open your Email Marketing Calendar daily. Plan ahead. Determine what messages to send and when to send them.

Ideally, you should write and schedule your emails to go out in advance rather than working on them the day you plan to send them out.

Rick Cooper
Online Marketing and Social Media Trainer

Email Marketing is a great way to stay in touch with clients and prospects over time. And in order to build a successful business, you need to implement strategies to build your email list.

Click here to download your FREE Report on 33 Simple Strategies to Build your List.

Mar 14

How to Build your LinkedIn Network Now

Are you interested in growing a powerful network of influencers on LinkedIn? Or do you simply want to reach more of your ideal clients? Either way, watch my video for tips to connect with more people on LinkedIn.

The video above was recorded live on Periscope. Click here to visit my Periscope page online.

Rick Cooper
Online Marketing and Social Media Trainer

Mar 09

How to Use Twitter to Have Conversations with People

Tweet ChatFacebook is pretty intuitive when it comes to having conversations with people.

On the other hand, Twitter is a little less so.

Let me share a few tips on how to have conversations with people using Twitter.

First, why should you?

There are a lot of people on Twitter. You can post a tweet and mention anyone’s name and they will see it. That’s pretty powerful. You could reach a celebrity, an athlete, or even the President of the United States!

Now of course, the more popular the person, the more messages they receive. So, will they actually see your message and will they respond?

And for some people, they don’t even know how to check for messages.

Participate in a Tweet Chat

By the way, a great way to have conversations on Twitter is through a Tweet Chat, where there are a lot of people who are tweeting at the same time using a common hashtag. Tweet Chats are hosted through a site like Twubs.com.

For many people, you can reach them with a message and even get a response.

Now, remember that when you post a tweet with someone’s twitter ID, it is visible to the public. They will be able to see it on your page, on the Tweet Stream (Newsfeed) or in search results.

But, you can use that to your benefit. It shows people who you are tweeting with.

So, here’s a tip. From time to time, tweet somebody important. You might actually get a response back and if you do, that could bring you more followers.

And remember to click on the Connect button on the Twitter site and look for your Mentions (that is what they call it when someone tweets you.)

So, how do you reach a lot of people on Twitter quickly? Just participate in a Tweet Chat!

Here are 3 quick tips to participate in a Tweet Chat:

1. You don’t have to read every post

In an active Tweet Chat, there are far too many posts to read.

When you visit the Twubs.com site, it will present a scrolling stream of messages.

Do your best to follow the conversation.

2. Retweet good tips

One simple thing you can do is to retweet messages that appear.

Most often, the featured guests will share content that is topical and informational.

If you see something you like, then retweet it.

Don’t overdo it though. Remember that everything you tweet or retweet will show up on your Twitter page and will appear in your follower’s Tweet Stream (Newsfeed).

3. Reply to people on a topic you like

As you can imagine, you have an opportunity to connect and chat with other participants in a Tweet Chat. Remember, your messages can only be 140 characters or less. So, keep your messages short and to the point.

Simply respond to something that someone else posted. Or, share your own tip or strategy.

A Tweet Chat is a great way to experience Twitter and create new relationships online.

Be sure to follow the people you meet and add them to a list to make it easy to find their tweets.

Keep an eye out for opportunities to join a Tweet Chat and get started.

Rick Cooper
Online Marketing and Social Media Trainer

Mar 05

Rick Cooper Interviews Legendary Sales Trainer Ben Gay III

I had the pleasure of interviewing Ben Gay III, author of The Closers series of books. We discussed sales strategies. Ben has an amazing history.

Ben worked with Napoleon Hill, Zig Ziglar, Earl Nightingale and many of the most famous authors and speakers in the personal development field.

On the audio recording, Ben also interviewed me on social media strategies.

Click PLAY to listen now or download the audio mp3 file…




Right-click here to download the audio

Interview with Legendary Sales Trainer: Ben Gay III

Ben Gay III35 years of top-level, professional selling experience has made Ben Gay III a legendary figure in the sales world. A world-famous salesman, sales trainer, author, consultant, and speaker, he still sells on a daily basis!

Ben Gay has been the #1 salesperson at every single company with which he has been associated. It’s not surprising that his book, The Closers, which explains selling the way it really is, is the most powerful book on selling ever written with over 3,000,000 copies sold.

Interview with Social Media Expert Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet. He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world. He is a National Speaker on Online Marketing. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal.

Rick has been teaching strategies to grow your business online since 2003. He studied with many master marketers and has developed his own brand of simple strategies to help small business owners compete online to get business. His content rich training programs deliver high value strategies focused on helping business owners increase their presence online, generate leads and increase profits.

Mar 05

Tips to Leverage Audio Online to Attract Clients

Would like to create more content to add value and attract clients? Recording audio is quick and easy. You can leverage audio in your business in multiple ways.

Click below to watch the video now:

The video above was recorded live on Periscope. Click here to visit my Periscope page online.

Feb 26

Rick Cooper Interview on Creative Marketing TV with Susan Joy Schleef

Social Media offers an overwhelming number of options. Do you have a plan for how to leverage social media?

Watch my recent interview on Creative Marketing TV. Susan Joy Schleef, host of the show, asked me about the importance of creating a social media plan.

Click below to watch the video:

Feb 20

How to Build your LINKEDIN Network

Are you interested in growing a powerful network of influencers on LinkedIn? Or do you simply want to reach more of your ideal clients? Either way, watch my video for tips to connect with more people on LinkedIn.

Click below to watch the video now:

The video above was recorded live on Periscope. Click here to visit my Periscope page online.