Jan 09
NOTE: This is the first in a series of 7 blog posts. One challenge that holds many speakers back is not reaching a large enough audience. To be recognized as an expert or Thought Leader in your field, you need to reach more people online. Your blog is a great platform to help expand your …
Dec 04
Blogging is an extremely useful Content Marketing strategy which will enable you to attract new coaching clients. And for speakers, blogging provides a great platform to add value, position you as an expert on your speaking topics, promote your live events and drive new speaking engagements. Are you just starting to craft your blog messaging strategy? …
Apr 06
One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message. The challenge for many business owners is what to write. Have you ever started to write an email message and then given up …
Feb 17
Would you like to get more visitors to your website? A simple technique to increase traffic to your site is to write articles. An article contains about 400 to 600 words and should focus on a topic that appeals to your ideal clients. You can post your articles on an Article Directory like EzineArticles.com. Here …
Feb 03
We are facing global competition, the likes of which we have never seen. As a smaller business owner, you not only have to worry about competing against the business down the street, but the business across the world. Many business owners are seeing that first hand. The fact is that you can’t afford not to …
Dec 11
One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message. The challenge for many business owners is what to write. Have you ever started to write an email message and then given up …
Dec 02
Marketing is about communication. It’s about sharing a message that connects with your audience. People like to do business with people they Know, Like and Trust. How do you build Trust and Rapport? One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is …
Sep 09
You are an expert! Does that ring true for you? For many people, they are clear about what their expertise is and it’s easy for them to communicate information to their audience that positions them as an expert and attracts customers. For others, it may not be so clear. If you know you’re an expert, …
Oct 14
Are you taking enough action to get visitors to your website? Improving your online marketing results starts with taking frequent action to create content and post it on the internet. Every time you post something on the internet, be sure to include a link back to your site. And don’t just include a link to …
Mar 22
People often ask me what is a good strategy to position them as an expert online. There are many strategies that will do this. One of the fastest and easiest is to simply write an article. An article is about 400 to 600 words. You should focus on one topic and keep it simple. I …
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