Dec 08
A subject line is potentially the most important element of an email message. Why? Because the subject line is what a subscriber sees in their inbox. It determines whether they will open the message or send it to trash. Don’t worry though. I have a few suggestions to help you write better subject lines. Here …
Oct 13
Would you like people to read your marketing emails and take action? An effective approach is to write clearly and simply. Concise language is plain and simple. Use the most effective words to get straight to the point. Eliminate unnecessary phrases. Write in an active voice. Here are 3 Techniques to Write Results-Oriented Emails: Tip …
Aug 25
This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here’s a quick statistic from …
Jul 21
One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages …
Feb 08
Writing one blog post in itself is a daunting task for anyone, including coaches and speakers. Figuring out what to write about, writing it all down, and getting people to read it can be difficult. If you find yourself struggling with this, it might surprise you to know that there is a better and …
Feb 07
As a small business owner, you have an uphill battle to attract new clients online. Competition is fierce and if you want to build a presence online, you have to take massive action. Work on your message and strive to reach more people online. Listen to my audio program on 7 Ways to Add Value …
Nov 20
My friend and Website expert Adam Hommey shared a great insight on his blog recently. He wrote that many business owners have lost the spark in communicating effectively with their audience. To prove this, he says, “It feels like you’re having the same conversation every single day. Look at your ezines, blog posts, articles, teleseminars, …
Sep 03
One of the most valuable principles I have learned over the years to improve my business operations is the concept of optimization. Some business owners struggle as they run their companies because they get stuck. An obstacle arises and they get bottlenecked. The bottleneck causes them to grind to a halt. I have learned over …
Mar 07
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~Leo Burnett
Aug 18
If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people. What can you do to create value for …
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