Make Your Email Copy Concise and Conversational

Would you like people to read your marketing emails and take action?

An effective approach is to write clearly and simply.

Concise language is plain and simple.  Use the most effective words to get straight to the point.

Eliminate unnecessary phrases.  Write in an active voice.

Here are 3 Techniques to Write Results-Oriented Emails:

Tip #1 – Write in a Conversational Manner

Conversational writing is easy to read and understand.

Get to the point.

Use a conversational manner in writing so people feel like they are being addressed personally.

If you’re writing a marketing email, a conversational style can help you connect with your readers on an immediate level while increasing readability.

Another technique is to tell a story.  Stories communicate information emotionally.  And stories are easier to remember than just facts.

Write in a way that the reader will feel as if he or she were talking to a friend.  One way to do this is to use contractions. Write “it’s” rather than “it is”.  It’s a small difference,  but it is more informal.

Writing in a conversational manner may take a bit of time to practice too, but once you understand how,  you will always be able to use it as an effective tool to improve your email marketing results.

Tip #2 – Use Common Language Rather than Complex Words

Simple and common words are better than complex words because they help you express your message clearly. Complex words create an obstacle to understanding.  It slows readers down and makes them less interested in what you have to share.

Replace complex words with common words. It will allow your readers to concentrate on the ideas and information.

Tip #3 – Edit Until The Copy Is Tight

When writing an email message, consider the length. Is it necessary to write a long email? The simple answer is no.

One best practice is to tighten up the copy by making edits.

A tight message conveys meaning in a concise manner.

Look for the essence of the message and stick to it. Remove extraneous ideas that are not central to the message.

Replace negative words with positive ones.  Ensure that your message can be read easily and that your audience will understand your message.

Improve your Email Copy

I encourage you to write clearly.  Express what needs to be said without unnecessary words. Use the fewest possible words without sacrificing meaning. It will make your writing more understandable and concise.  And more effective!