Jun 23
Are you productive and effective? Many people struggle with getting things done. Watch my video below and learn tips and strategies to manage your time.
The video above was recorded live on Periscope. Click here to visit my Periscope page online.
Rick Cooper
Online Marketing and Social Media Trainer
Jun 01
If you want to position yourself as an expert, consider creating an Information Product. It’s a great way to add value and monetize your expertise.
I had a great discussion with Anna Scheller, Host of the Black Belt Selling Radio Show. We talked about strategies to leverage your knowledge and convert into a profit center. Anna published an ebook on Amazon Kindle on Black Belt Selling.
Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an educator for over 20 years, Anna has the skills to provide learning in a fresh and engaging perspective.
Anna has a unique style that combines sales with training, As a 2nd degree black belt in TaeKwonDo, Anna combines the black belt mindset with sales training to provide engaging and thought provoking training.
She leads a monthly free sales training workshop to help sales professionals expand their network and practice sales skills in a safe environment. She has a passion for empowering people to elevate their results and realize their significant contribution to life. She has spoken to dealerships, financial institutions, as well as leadership classes for the local Chamber of Commerce. She is currently conducting sales training workshops for the Small Business Development Center for Rio Grande College along the Texas Mexico Border.
Rick Cooper
Online Marketing and Social Media Trainer
Jun 01
How effectively are you using visual content on the internet?
I had the opportunity to appear on Creative Marketing TV, hosted by Susan Joy Schleef. We talked about the importance of creating visual content to include in your social media posts.
Here is a quick excerpt from the interview.
Want to see the full interview? Click here to watch the complete interview on Creative Marketing TV.
Presentations With Results was founded by Susan Schleef from a desire to share her knowledge and experience with like-minded individuals: speakers, trainers, business owners, entrepreneurs, and other presenters who are looking for ways to deliver an even better experience for their audience and to improve results from their presentations.
Susan’s background includes a Degree in Secondary Education and teaching experience that ranges from Grade School to the Community College level. In addition, she has provided Staff Training for many years at various organizations.
Rick Cooper
Online Marketing and Social Media Trainer
May 26
Hosting a Webinar is a great way to position yourself as an expert, add value and lead people to a next step in working with you. Learn how to use Facebook to promote your webinars in the video below.
The video above was recorded live on Periscope. Click here to visit my Periscope page online.
Rick Cooper
Online Marketing and Social Media Trainer
May 03
You are an amazing person and you are capable of so much!
Are you living up to your full potential?
There is a value in getting very clear about your goals and dreams and then taking action to accomplish them.
Download a copy of Rick Cooper’s Free Audio Program on 8 Excellent Strategies to Accomplish your Dreams and Live an Amazing Life.
Simply right-click on the graphic below to download the audio mp3 file. It will download right away.
Apr 27
Are you using LinkedIn much?
It’s one of the best social media networks for reaching business owners.
One of the reasons people aren’t more active on LinkedIn is because they are confused about how to find and interact with people.
It’s simple. You can find people in LinkedIn Groups. Looks for groups where you can find your ideal clients. After you have been active in the group for awhile, look for people to connect with.
The challenge that people sometimes face is that when people review their profile, it is lacking.
Your LinkedIn profile should be complete and it should be interesting. People will make a decision to connect with you on LinkedIn simply by looking at your profile.
So, what can you do to improve your LinkedIn profile?
The summary section is your opportunity to explain who you are and what you do. It’s like your 30 second elevator speech.
Everything you do to improve your LinkedIn profile will help you to connect with more people.
And by the way, be proactive in working on yourself. Look for activities you can do that you can add to your profile.
For example, if you take on a volunteer role in a non-profit organization, you can add that to your LinkedIn profile to show you are a well-rounded person.
And by the way, when you submit a request to connect with someone on LinkedIn, be sure to write a short, personal message to them.
Take a look at your LinkedIn profile from the viewpoint of an observer. What’s missing? Make a list of things to improve.
Spend time looking at other people’s profiles.
Ask someone to critique your LinkedIn profile and give you some feedback.
Take these simple steps and then raise your activity level on LinkedIn.
Rick Cooper
Online Marketing and Social Media Trainer
Apr 22
Do you like software tools that can help you increase your productivity? Here is a great tool to use in managing your projects. It’s called Trello.
The video above was recorded live on Periscope. Click here to visit my Periscope page online.
Rick Cooper
Online Marketing and Social Media Trainer
Apr 20
Are you creating videos?
If not, now is a great time to get started. Make this year the year of video for you.
Videos are a great way to create leverage.
I like videos because it’s a little like cloning yourself. Once you create a video, there is version of yourself out there on the internet sharing the same message over and over.
What message would you like to share with the world?
YouTube is a great site to post your videos and reach a new audience.
Even better than that though is the opportunity to share your videos in multiple places.
So, what does it take to create a video for YouTube?
I recommend you limit your videos to only 2-3 minutes.
Determine exactly what to say in your video and practice it.
You will accelerate the process to create and post your videos if you don’t have to edit them. So, record your video a few times and use the best one. If possible, record it in 1 take.
You don’t have to create a perfect video to get results. Do your best to record videos. You will improve over time.
Once you upload your video to YouTube, be sure to name the title of the video and add a description. Add tags which will improve SEO for your video. You can also do some simple editing to your video including adding annotations. That allows you to add text over the video. For example, you can include a website address.
All in all, online videos are a great way to share your message. Videos can be used to generate leads, invite people to events and set appointments. They can even be used to sell a product.
Get started in creating videos today and email me the link to your YouTube channel!
Rick Cooper
Online Marketing and Social Media Trainer
Apr 11
Planning is thought before action.
In order to leverage social media effectively, you need a game plan.
What is a game plan?
It is a written document which will guide your efforts on social media.
How long should your game plan be?
Limit your game plan to 2-3 pages to get started.
What is the timeframe for your game plan?
Set goals for the next 6-12 months.
Evaluate your game plan every quarter and tweak it.
Don’t make your game plan too complex or you won’t be able to accomplish it.
Rick Cooper
Online Marketing and Social Media Trainer
Apr 08
Are you motivated enough to take the action required to achieve your business goals? If not, then it might be time to evaluate your “Why” to see if it is strong enough.
The video above was recorded live on Periscope. Click here to visit my Periscope page online.
Rick Cooper
Online Marketing and Social Media Trainer
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