Jun 29
When you declare yourself an expert, the next step is to begin creating content. Experts are knowledgeable. They have information and want to share it with others. Some of the more advanced marketing strategies all depend on having content. Public speaking, teleseminars, webinars and information products all depend on having great content to be effective. …
May 24
Social Media offers huge potential to market your business online. But, that doesn't mean you should just spam people. You need to connect, develop relationships and add value. In this video I share several critical ideas to help you leverage social media sites like Facebook and Twitter. Watch this Video Now! Rick Cooper Online Marketing …
May 24
Twitter is a great tool for people who want to attract clients and find joint venture partners. I’ve heard a lot of feedback that some people don’t really understand Twitter or how to use it. Are you clear about you can leverage Twitter? One of the ways I use Twitter is to search for people …
May 22
Social media allows you to create a community online. Position yourself as an expert and you will attract people to you. People are drawn to experts. They seek knowledge and enlightenment. They want answers. And they’re excited to be around people who are up to big things. There are several ways to build a community …
May 20
Email marketing is a powerful tool to build trust and rapport. I just recorded a great video to share a few valuable ideas you can implement immediately. Watch this Video Now! Rick Cooper Online Marketing and Social Media Trainer
May 12
GoogleDocs is a great tool for writing and tracking blog content. I have used a lot of strategies to write blog posts. I’d like to share some of these methods so you can learn from them. Methods to write blog posts: -Typepad/Wordpress The disadvantage of this method is that you end up with a lot …
May 07
Think about your marketing. What are you doing that’s repeatable and duplicatable? There is a power in simplicity. Too often we try to make things too complex. This is bad. You will be much more likely to repeat something that is simple. When I coach clients, I’m often surprised at how much they are doing …
May 04
I love marketing. And one of my favorite aspects of marketing is the ability to create a campaign. What is a marketing campaign? In essence, it’s a project with a goal. There is a start and an end. You track your results and compare them to your goals. Here are a few examples of marketing …
Mar 28
What are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically? There are many ways that you can use the information in your head to communicate and educate clients and prospects. …
Feb 21
One of the common challenges facing most businesses, and particularly professional services businesses, is to find clients. A cost effective and simple strategy you can use to find clients is to leverage the power of the internet. What is the most effective way you have found so far to get clients? Select this one strategy …
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