Have you focused your marketing efforts on a specific niche? Have you found it easier to communicate your message when you know who your ideal client is? One of the keys to effective marketing is being able to speak your client’s language.
I’m not talking about English vs. Spanish. I’m talking about using words that your clients are used to saying in their everyday conversations. We like people who are like us. And when someone sounds like us, we open up and share.
This is most common seen by simply looking at specific industries. Do you think attorneys talk differently from massage therapists? You bet they do. They use different words and have different language patterns.
There are many aspects of communication. When you focus on a niche, you will be able to craft a message that appeals to your ideal clients. This is powerful! Don’t overlook it!
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The Internet and understanding Search Engine Optimizing can help a business owner define their clients language. It’s important to spend time researching what keywords or keyword phrases your potential clients are using to search for information. If you can discover the words and phrases your market is using this knowledge can help to optimize not only your website but all of your marketing material both on and offline.
Rick – maybe you’d like to join me on my Get More Business Podcast? Let me know.