Sep 07
One of my favorite online marketing strategies is email marketing. Why do I like email marketing? Here are a Few Reasons to Use Email Marketing: 1. Email is ubiquitous Everyone has an email account and many people have multiple email accounts. 2. People check email every day Most people have a habit of checking their …
Aug 18
How effective are you? I mean on a day to day basis, are you generating the results you want? I think one factor which influences your ability to get results is whether you can get into flow. What is flow? It’s a powerful concept tied to peak performance. Peak performance starts with identifying the activities …
Jun 01
If you want to position yourself as an expert, consider creating an Information Product. It’s a great way to add value and monetize your expertise. I had a great discussion with Anna Scheller, Host of the Black Belt Selling Radio Show. We talked about strategies to leverage your knowledge and convert into a profit center. …
Apr 22
Do you like software tools that can help you increase your productivity? Here is a great tool to use in managing your projects. It’s called Trello. Click below to watch the video… The video above was recorded live on Periscope. Click here to visit my Periscope page online. Rick Cooper Online Marketing and Social Media …
Apr 20
Are you creating videos? If not, now is a great time to get started. Make this year the year of video for you. Videos are a great way to create leverage. I like videos because it’s a little like cloning yourself. Once you create a video, there is version of yourself out there on the …
Mar 29
Are you convinced of the need to use email marketing in your business? I occasionally talk to business owners who don’t see the value of email marketing. That always surprises me. Your most effective sales efforts will always come from one on one interactions, but if you want to reach people more consistently over time …
Mar 17
Traditional advertising such as radio, TV and newpaper ads are expensive. And their results are limited. Social media is inexpensive and has great potential. One advantage of social media is that it can create viral marketing. Viral marketing is getting other people to share your message. Think of a viral video. How is it that …
Dec 23
Is it harder to develop relationships online than offline? Yes it is. When you meet someone in person, you can look into their eyes and talk to them. You can really get a sense of the person. When you meet someone online, you are limited to seeing just what they have posted online. So, if …
Dec 02
Marketing is about communication. It’s about sharing a message that connects with your audience. People like to do business with people they Know, Like and Trust. How do you build Trust and Rapport? One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is …
Nov 25
Have you set your online marketing goals for the next quarter? Many small business owners don’t take the time to write down their goals. How can you know whether you are making progress unless you know what you are trying to accomplish? Goals help to drive activity. They keep you motivated and on track. Goals …
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