Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.

Author's posts

Dec 08

How To Write a Subject Line that Grabs Attention

A subject line is potentially the most important element of an email message. Why? Because the subject line is what a subscriber sees in their inbox. It determines whether they will open the message or send it to trash. Don’t worry though. I have a few suggestions to help you write better subject lines. Here …

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Oct 20

Add Statistics to Make Your Emails More Credible

When writing, one best practice is to verify the content of the articles or information you are reading. As a writer, strive to make your messages more accurate by supporting ideas with facts and statistics. Around 80% of people check their email messages daily. In fact, the average person receives from 100 to 120 emails …

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Oct 13

Make Your Email Copy Concise and Conversational

Would you like people to read your marketing emails and take action? An effective approach is to write clearly and simply. Concise language is plain and simple.  Use the most effective words to get straight to the point. Eliminate unnecessary phrases.  Write in an active voice. Here are 3 Techniques to Write Results-Oriented Emails: Tip …

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Sep 08

Strategies to Add More Subscribers to Your Email List

One of the challenges of email marketing is growing your list. It’s difficult. You have to be very deliberate and strategic if you want to add more subscribers. Is your email list growing or shrinking? If you are not adding new subscribers to your list, your list will shrink. People will opt out over time.  …

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Aug 25

Step Up Your Marketing By Sending Emails More Often

This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here’s a quick statistic from …

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Jul 21

Tips to Set a Goal for your Email Copy

One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages …

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Feb 15

Sharing Productivity Tips with Your Audience

Whenever we burn out from working, it can be difficult to jump back in and get productive again. As a coach or speaker, your audience is no different. All professionals eventually, and on more than one occasion, come to the point in their day, week, or month where it just isn’t in the cards to …

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Feb 08

Tips for Coaches and Speakers Writing a Blog Series

  Writing one blog post in itself is a daunting task for anyone, including coaches and speakers. Figuring out what to write about, writing it all down, and getting people to read it can be difficult. If you find yourself struggling with this, it might surprise you to know that there is a better and …

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Aug 20

3 Tips to Create Useful Content that Demonstrates your Expertise

If you read the first blog post in this seven-part series, you’ll remember learning about the value of spotlighting on your blog. This is just one kind of content you can tackle with blogging, but there is a multitude of other topics. This second post of the series will highlight tips and tricks for creating …

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Jan 09

Creating Goodwill with your Joint Venture Partners by Spotlighting them on your Blog

NOTE: This is the first in a series of 7 blog posts. One challenge that holds many speakers back is not reaching a large enough audience. To be recognized as an expert or Thought Leader in your field, you need to reach more people online. Your blog is a great platform to help expand your …

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