Apr 11

Your Social Media Game Plan

Social Media Game PlanPlanning is thought before action.

In order to leverage social media effectively, you need a game plan.

What is a game plan?

It is a written document which will guide your efforts on social media.

Here’s what you should include in your game plan:

  • 1. Your message
  • 2. How many posts to publish every day on each social media site
  • 3. What content to curate and share
  • 4. A strategy to generate leads
  • 5. Who to connect with on social media
  • 6. A list of influencers to communicate with and support
  • 7. Strategies to create written content, images and videos
  • 8. Your social media goals
  • 9. How many personal messages to send to contacts each week
  • 10. How to leverage social media (joint venture) partners

How long should your game plan be?

Limit your game plan to 2-3 pages to get started.

What is the timeframe for your game plan?

Set goals for the next 6-12 months.

Evaluate your game plan every quarter and tweak it.

Don’t make your game plan too complex or you won’t be able to accomplish it.

Rick Cooper
Online Marketing and Social Media Trainer

Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.

2 comments

  1. Gret content for a social media plan. I will incorporate your ideas in my plan. Thank you; Tom Holthus

  2. Like any other goal or plan, the Social Media Game Plan must be written down and I like your emphasis on that, Rick, as well as what should be included. Thank you.

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