Are you focused?

Are you taking the right actions to accomplish your goals?

Would you like to increase sales and build your client base?

Let’s consider a few of the sales and marketing tasks you should be completing on a weekly basis.

Here are 3 Critical Sales and Marketing Tasks You Should Focus on:

1. Sending email messages

Do you have an email list? Are you sending 1 or more messages weekly to your list? If not, why not?

Communicating with your clients, prospects and other members of your list is of critical importance.

You need to take a high-level view when planning your email marketing. It’s important to be guided by a plan rather than simply taking one-off random actions.

I would encourage you to embrace email marketing and step up your level of activity.

And don’t forget to build your email list.

2. Posting on social media

Much of social media marketing is simply focused on creating awareness and attracting people.

Remember that people do business with people they know, like and trust.

Unless you are actually buying pay per click (PPC) ads that are driving traffic to a targeted lead capture page, then most of your posts will simply focus on engagement.

Nonetheless, in today’s age, you need to reach people where they are.

I refer to this type of communication as social networking. Post public messages and also send private messages.

3. Setting and running appointments

If you have a desire to grow your business and by that I mean making sales, then you need to be proactive in meeting with people.

That includes meeting with people one-on-one as well as one to many.

The phone is your friend. Most small business owners need to be making more phone calls to achieve their goals. In today’s social media driven age, people overlook tried and true techniques. They take the path of least resistance.

Challenge yourself to make more calls.

And don’t forget about the value of leading teleseminars and webinars. Livestreaming is great using Facebook Live, YouTube Live and Periscope, but you should also host dedicated training events via teleseminar and webinar.

So, I ask again, “Are you focused?”

Are you taking consistent action? Or does day after day go by where you do not communicate with people either by phone, through email or on social media.

Do you expect people to just randomly contact you to buy something? How is that working for you?

Isn’t it time to be more proactive in taking the right actions at the right time to get the right results?

So, what actions are you committed to taking in the next week?

Get on it!

Rick Cooper
Online Marketing and Social Media Trainer