As entrepreneurs, we have a tendency to want to swing for the fences. We want to hit the home run. Master Marketer Jay Conrad Levinson said, “Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
You can improve your efforts by looking for one new idea to implement every day. Or simply take one new action. Remember that marketing is a process, so you always need to be in the mode of taking action to increase awareness for your business.
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