One of the most important decisions you can make in your online marketing efforts is to select a domain name. A lot rides on whether you pick a good domain. You want to make it memorable so people will remember it. You want it be keyword focused so that people searching on search engines will find it.
Will you have one domain or multiple? It’s common to select multiple domain names if you are trying to reach multiple niche markets.
Pick something that is either catchy or easy to remember. For example, the website “FunkyPigeon” did both. They created a memorable domain name that is also short and easy to remember. Stay clear of domain names that seem similar to your competitors. Having your business name within your domain name is a good idea, but failing that, you should try to add some reference to your trade.
Make your domain name easy to spell, and easy to say aloud so that people can speak about your domain name to their friends.
By the way, it’s hard to find a good two word website name anymore. In some cases, you may need to have a three or four word domain. Try to keep the words short to make it easier for people to remember and type in their browser.
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