As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption.

I want you to become prolific when it comes to creating content. I want you to get into action and publish something valuable online.

Here are 3 tips to get inspired to write:

1. Sharing content online will attract your ideal clients.

2. Publishing content online demonstrate your expertise on a topic.

3. Putting your thoughts in writing and sharing them with the world is a creative exercise that feeds your soul.

Have you done any of the following?

• Spoken to a class
• Delivered a presentation at a seminar
• Hosted a Facebook Live or Periscope broadcast
• Delivered a break out session at a conference
• Given a keynote presentation

If you have done any of the previous actions, then you are a publish speaker. And you can your content that you have already delivered and you can publish it online.

Let’s face it, it takes work to create valuable content you can share with your audience. As a speaker, you should be regularly engaged in the content creation process.

One of the secrets to leverage your time more effectively is to repurpose content. You can use content from your presentations to turn into blog posts, articles or online videos.

Repurposing is the process of taking content from one form and transferring it into another form. For example, you can turn a blog post into a video. Or you can take 3 articles and turn them into a Special Report. In fact, there are dozens of example of techniques to repurpose content.

By the way, you can also write a blog post and then turn it into a speech. Same for articles and videos.

The point is that you can get extra mileage from your content. In fact, I would suggest that if you are not using each piece of content you create in at least 4 places, then you are wasting your time, energy and effort.

It’s time to be intentional and to become systematic in your content creation and repurposing.

Repurposing Example

Let’s say you have a 45 minute presentation you have delivered to a Meetup Group or Association. The speech works very well. How can you repurpose it?

First, you may have enough content to write several blog posts. Think about whether the content has a natural breaking point to allow you to separate several bigger ideas and turn each of them into a blog post.

It’s possible you might be able end up with a total of 3 blog posts.

Are you willing to do that?

I would encourage you to take inventory of your speeches and look for ways to repurpose it.

Get started now!

Rick Cooper
Online Marketing and Social Media Trainer