Tips to Publish Articles in your Email Newsletter

One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message.

The challenge for many business owners is what to write. Have you ever started to write an email message and then given up because you couldn’t formulate a message.

Here’s a simple technique you can utilize: write articles for an ezine.

Every business should have a newsletter. One of the best reasons to send an ezine is because it is a great way to add value.

So, how do you write an ezine article?

Here are a 3 quick tips to write ezine articles:

1. Set a deadline to send out your ezine

What gets scheduled gets done. If you don’t set a deadline for your ezine, it just won’t get done.

2. Make a list of topics

Take time to make a list of 5-10 article topics. Think about what your ideal clients would be interested in learning. Select a topic and get started.

3. Write, write, write. Edit, edit, edit

There is a time to write and a time to edit.

An article published online should be over 600 words.

An ezine article can be shorter (200 – 300 words).

Once you send out an article in your newsletter, you can repurpose it. Take the content and use it in another format. For example, turn your ezine articles into blog posts.

I encourage you to start an ezine if you don’t have one. It can be a great technique to add value to your audience.

Rick Cooper
Online Marketing and Social Media Trainer