Tips to Attract Customers With a Free Report

To be successful using Online Marketing, you will benefit from implementing Content Marketing strategies.

Content is information that adds value to your ideal clients. Content marketing is creating content to attract clients online.

One of the best ways to attract new customers is to simply create great content and share it online.

An example is to create high value content for your blog. Set a goal to post content to your blog every week.

Another Content Marketing strategy is to create a free report. You can repurpose content from your blog to create a free report. Find several related blog posts and then copy and paste. Then, edit the document and you have a free report.

Create a Lead Capture Page to offer your free report and then invite people to download your report.

This is an excellent method to grow your email list.

Here are several tips to help you get started:

1) Focus on adding value

Start by thinking about what problems your ideal customers have.

What are they struggling with?

What solutions are they searching for?

Outline your ideas and then write the report. It takes a few hours of dedicated effort to create an 8-10 page report.

2) Create a Lead Capture Page

If you want to grow your email list, then you may want to create a Lead Capture Page to offer your free report.

This is simply a web page where you include an opt in form so people can input their name and email address.

After they opt in, send them an email message with a link to download the report.

Create a success page where they can download the report. Then, after they opt in, redirect them to the success page.

3) Drive Traffic to Free Report

It’s not enough to create a lead capture page; you also need to drive traffic to the page.
That simply means you need to post links on different websites which lead back to your report.

Once you have launched your page, it’s time to promote it.

Here are a few ways to get the word out:

• Submit an article to EzineArticles.com and include a link to your report
• Post a message to your blog on a topic related to your report and then includes a link to get the report
• Post a short message on Facebook or Twitter to invite people to download your report
• Send an email message and invite people to get your report
• Ask a Joint Venture Partner to send an email message to offer your report
• And many more

If you have never thought about creating a free report, then I encourage you to consider it.

To learn more about how to create a Lead Capture Page, download my Free Report on 7 Steps to Create a Lead Capture Page:

http://socialmediaoutcomes.com/7steps