Writing one blog post in itself is a daunting task for anyone, including coaches and speakers. Figuring out what to write about, writing it all down, and getting people to read it can be difficult. If you find yourself struggling with this, it might surprise you to know that there is a better and easier way. A blog series could be exactly what you need to get out of that rut and start stepping up your blogging game.
There are numerous advantages to writing a blog series as opposed to many stand-alone posts. Firstly, if you struggle with coming up with new blog ideas on the spot, don’t fret; once you pick your blog topics, you won’t have to worry about coming up with new ones for the duration of the series.
Blog series can also influence people to stay on your site; by linking back to other posts in the series, your readers will visit other pages of your website and blog. If they read more than one of your posts, chances are they’ll recognize your blog as a source of information and keep coming back.
Most importantly, blog series show you know your stuff. You can write one post about speaking at an event, but if you create a whole series about different aspects of speaking at an event, this will showcase your knowledge and establish you as an expert in the industry.
Tips for Creating and Publishing a Blog Series
1. Use an editorial calendar.
An editorial calendar holds you accountable by helping you stay consistent and on track with your posting. You can create and schedule topics, keep track of the progress of your blogs, and document whether it was published or not. For tips on creating and using an editorial calendar, read my post “Driving Content Marketing Consistency Using a Blog Editorial Calendar”. By the way, be sure to add a link to the blog post once it is published.
2. Keep Each Post Short and Sweet
Getting straight to point of your topic is the way to go these days. People are searching for advice and answers from you, and they don’t have all day. They want information right away. If they find the information they’re looking for without having to read a 1,500 word blog post, then they’ll keep coming back to you because they know you’ll tell them just what they want and do it fast. If you want to read more about creating genuinely useful content for people, read my post about sharing tips and tricks.
3. Set Aside Time in Your Schedule to Write
Sitting down to actually write your blog posts is the most important part of creating your series. Outlining and scheduling topics is great, but you need actual content to publish. Whether you’re doing the writing or you have someone writing for you, a good strategy is to set aside time to write the posts. If you know exactly how long it takes you to write a post, set aside that specific amount of time in your schedule and stick to it. This will ensure your blogs get done and are ready to publish when the day comes.
At the end of the day, a blog series is worth the work you put into it. If you do it right, you’ll gain a larger following and people will recognize you as a leader and teacher, which is how you want to be viewed whether you are a coach or speaker.
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