One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message.
The challenge for many business owners is what to write. Have you ever started to write an email message and then given up because you couldn’t formulate a message?
Here’s a simple technique you can utilize: write articles for an ezine.
Every business should have an email newsletter. One of the best reasons to send an ezine is because it is a great way to add value.
So, how do you write an ezine article?
Here are 3 quick tips to write articles:
1) Set a deadline to send out your ezine.
What gets scheduled gets done. If you don’t set a deadline for your ezine, it just won’t get done.
By having a deadline each week or month, it will help you to get into action to write an article.
For example, you might decide to send out your email newsletter every Wednesday.
2) Make a list of topics.
When you write, it will be easier if you have a choice of topics to choose from.
Create a spreadsheet and then brainstorm ideas that will appeal to your ideal customers.
Then, when it’s to write, pick a topic and get started.
3) Write, Write, Write. Edit, Edit, Edit.
There is a time to write and a time to edit.
I recommend blocking a half hour at a time to write an article. You may need 2-3 blocks of time to edit and publish the article.
An article published online should generally be over 400 words.
An ezine article can be shorter (200 – 300 words).
Once you send out an article in your newsletter, you can repurpose it. Take the content and use it in another format.
I encourage you to start an ezine if you don’t have one. It can be a great technique to add value to your audience. Always ask yourself, what is your audience interested in learning?
Rick Cooper
Online Marketing and Social Media Trainer
Photo Credit: http://www.rgbstock.com/photo/meMGYa0/Email
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