The Importance of Certainty in your Business

I talk to business owners all the time.

And there’s one factor that separates successful business owners from others.

It is certainty.

Successful business owners are certain about their success.

They believe in themselves and the decisions they make.

They are optimistic and focused on taking actions to move their business forward.

On the other hand, other business owners spend much of their time questioning themselves.

They wonder if they are making the right decisions.

They stop and start rather than continuing to take action consistently.

They work on a 10 hour project and then stop at the 8th hour and put it in hold.

So, instead of working another 2 hours to complete the project and implementing it, they just stop. Thus, they are not able to reap the rewards of a completed project.

Finishing a project 99% is not finishing a project.

Whether you are writing an email message to send out, creating a free offer for a lead capture page or creating an Information Product, you need to take the project to completion to finish it.

I am a firm believer in focusing on completion not perfection, but you still need to finish.

Check in with yourself right now. How certain are you? On a daily basis, are you calm and confident in the actions you are taking? Do you complete what you start?

Or, do you tend to stop and start? Do you pause to evaluate whether you are taking the right actions?

STOP doing that!

If you want to build a successful business, then you need to get into action. In fact, you need to get into massive action.

Make a commitment to make every action count. Make sure that what you start you actually finish. Get the result of your efforts. Experience the rewards.

Certainty is a mindset. Obviously, getting results whether it is generating leads or earning sales will increase your belief in yourself. But, remember that results take as long as they take.

You might be underestimating how much work it actually takes to get your message out there, to communicate with prospects and create awareness.

Here are 3 quick tips to help you improve your results:

1) Focus your efforts

Pick 3 key projects to work on right now.

Select a free offer, lead capture page or Information Product.

Realize that it takes time to implement.

Block time and take action consistently to complete the project.

2) Make a plan and take action

When you have a project that will take more than a few hours to complete, make a list of tasks and track your activity as you work to complete the project.

Use the plan to guide your efforts.

3) Create accountability

Most business owners would benefit from greater accountability.

When you have a chance to talk to someone and make a commitment about what you plan to work on, it will increase the odds you will actually take action.

Finally, start having more confidence in yourself. Rely on your intuition to help guide your efforts.

Seek counsel for advice.

And when you commit to work on something, work it through to completion. Even if it takes multiple attempts to come back and finish it, develop the habit of completion.

This will increase your ability to monetize your efforts.

Rick Cooper
Online Marketing and Social Media Trainer