Nov 07
A simple yet powerful technique to create goodwill and produce many benefits is to spotlight people on social media. People love attention. They love recognition. So, why not give people what they want. This is a simple technique and yet so few people do it. Twitter Spotlight A great example of this technique is the …
Oct 26
“You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.” ~David Hauser One of the challenges business owners have with social media is that they feel the need to respond to everything people …
Mar 25
I am surprised at how few people are actively using Twitter. There is so much potential to reach people on Twitter and the only drawback is that your messages are limited to 140 characters or less. Some people find Twitter to be a little confusing compared to Facebook. There’s a learning curve just as there …
Mar 12
You’re investing a lot of time on social media, but are you creating leverage through social sharing? Post, monitor and engage. These are the techniques that help to drive interaction, add friends and get results. You also have an opportunity to create awareness for your business. Create Branded Images You can create images to post …
Nov 11
Michele Jennae is Founder of influenSPHERE, a company dedicated to helping people strategically expand their sphere of influence. I first met Michele through Twitter. I liked her posts on Twitter and started retweeting her posts. She retweeted some of my posts too. Social media makes it easy to share someone else’s content. I share other …
Mar 22
People often ask me what is a good strategy to position them as an expert online. There are many strategies that will do this. One of the fastest and easiest is to simply write an article. An article is about 400 to 600 words. You should focus on one topic and keep it simple. I …
May 24
Social Media offers huge potential to market your business online. But, that doesn't mean you should just spam people. You need to connect, develop relationships and add value. In this video I share several critical ideas to help you leverage social media sites like Facebook and Twitter. Watch this Video Now! Rick Cooper Online Marketing …
May 24
Twitter is a great tool for people who want to attract clients and find joint venture partners. I’ve heard a lot of feedback that some people don’t really understand Twitter or how to use it. Are you clear about you can leverage Twitter? One of the ways I use Twitter is to search for people …
May 22
Social media allows you to create a community online. Position yourself as an expert and you will attract people to you. People are drawn to experts. They seek knowledge and enlightenment. They want answers. And they’re excited to be around people who are up to big things. There are several ways to build a community …
Mar 24
Social media is all the rage. Everyone is connecting and networking online. And Twitter illustrates the unique nature of social networking, that millions of people are simultaneously twittering to the masses. This humorous if not biting commentary on Twitter demonstrates how silly the whole process is. Yet, you can't deny the value of being able …
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