Oct 20
When writing, one best practice is to verify the content of the articles or information you are reading. As a writer, strive to make your messages more accurate by supporting ideas with facts and statistics. Around 80% of people check their email messages daily. In fact, the average person receives from 100 to 120 emails …
Oct 13
Would you like people to read your marketing emails and take action? An effective approach is to write clearly and simply. Concise language is plain and simple. Use the most effective words to get straight to the point. Eliminate unnecessary phrases. Write in an active voice. Here are 3 Techniques to Write Results-Oriented Emails: Tip …
Sep 08
One of the challenges of email marketing is growing your list. It’s difficult. You have to be very deliberate and strategic if you want to add more subscribers. Is your email list growing or shrinking? If you are not adding new subscribers to your list, your list will shrink. People will opt out over time. …
Aug 25
This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here’s a quick statistic from …
Jul 21
One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages …
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