Sep 18
Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create effective campaign emails: 1. Create …
Jan 21
Are you focused? Are you taking the right actions to accomplish your goals? Would you like to increase sales and build your client base? Let’s consider a few of the sales and marketing tasks you should be completing on a weekly basis. Here are 3 Critical Sales and Marketing Tasks You Should Focus on: 1. …
Sep 07
One of my favorite online marketing strategies is email marketing. Why do I like email marketing? Here are a Few Reasons to Use Email Marketing: 1. Email is ubiquitous Everyone has an email account and many people have multiple email accounts. 2. People check email every day Most people have a habit of checking their …
Mar 29
Are you convinced of the need to use email marketing in your business? I occasionally talk to business owners who don’t see the value of email marketing. That always surprises me. Your most effective sales efforts will always come from one on one interactions, but if you want to reach people more consistently over time …
Mar 03
Are you facing email overwhelm? In today’s information age, people are overloaded and struggling with the burden of technology. Yes, technology creates a burden. As a marketer, I am concerned with writing effective and persuasive emails that get through and are read. As a consumer, I am interested in managing my email so it doesn’t …
Jun 17
Did you realize that most business owners struggle with communicating a clear, consistent message with customers and prospects? It’s true! For one reason or another, they fail to follow up and reach prospective customers. As a result, they leave money on the table. Some assume that they are communicating too much.What they forget is that …
May 20
Email marketing is a powerful tool to build trust and rapport. I just recorded a great video to share a few valuable ideas you can implement immediately. Watch this Video Now! Rick Cooper Online Marketing and Social Media Trainer
Jun 05
One of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business? Do you consistently send email messages to your list? Do you mail to everyone at once, or do …
May 10
One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It’s anyone you can communicate with to add value and promote your business. One of the ways to communicate with customers and prospects is through email. …
May 20
Here are a few quick tips on crafting email messages from Buzzoodle: Email mistakes you may be making: Email too short: If you are just replying to a question, you may be losing an opportunity to create a better relationship. What could you send that demonstrates value and caring? Email too long: If your email …
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