Oct 20
When writing, one best practice is to verify the content of the articles or information you are reading. As a writer, strive to make your messages more accurate by supporting ideas with facts and statistics. Around 80% of people check their email messages daily. In fact, the average person receives from 100 to 120 emails …
Sep 08
One of the challenges of email marketing is growing your list. It’s difficult. You have to be very deliberate and strategic if you want to add more subscribers. Is your email list growing or shrinking? If you are not adding new subscribers to your list, your list will shrink. People will opt out over time. …
Aug 25
This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here’s a quick statistic from …
Jul 21
One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages …
Nov 20
My friend and Website expert Adam Hommey shared a great insight on his blog recently. He wrote that many business owners have lost the spark in communicating effectively with their audience. To prove this, he says, “It feels like you’re having the same conversation every single day. Look at your ezines, blog posts, articles, teleseminars, …
Connect with me Online: