Dec 02
Marketing is about communication. It’s about sharing a message that connects with your audience. People like to do business with people they Know, Like and Trust. How do you build Trust and Rapport? One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is …
Jun 29
When you declare yourself an expert, the next step is to begin creating content. Experts are knowledgeable. They have information and want to share it with others. Some of the more advanced marketing strategies all depend on having content. Public speaking, teleseminars, webinars and information products all depend on having great content to be effective. …
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