People ask me all the time what do they need to do to get results on social media.
Good question. The fact of the matter is that social media is just like any other marketing. It requires having a clear strategy and a plan.
You need to be consistent in your social media marketing.
You need to have the right online marketing digital assets in place. For example, you need a website, you need online videos, you need blog posts and you need lead capture pages.
And you need to follow the rules.
What are the rules?
They are summarized in the wonderful Infographic below courtesy of Jeremy Waite, head of social strategy at Adobe.
Click on the image below and zoom in to read the rules.
Thanks to Berrie Pelser for sharing this on his blog.
By the way, which are my favorite rules? #22, #31, #37, #56, and #78.
Rick Cooper
Online Marketing and Social Media Trainer
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