Feb 08

In Pursuit of Excellence

One of the most overlooked aspects to attracting your ideal clients is to provide outstanding customer service. There is a strong connection between serving your existing customers and receiving referrals. People will refer you only if they believe you will do an excellent job of serving their friends, associates or clients. If there is any doubt, they will not refer you.

Excellence is not easy. Providing excellent customer service means you need to have systems and processes in place to ensure that you deliver a superior customer experience on a consistent basis. In a prior life, I designed and implemented a customer service training program for a financial institution. I trained upwards of 100 customer service representatives. You have to put your customers first if you want them to be satisfied enough to refer you.

In my book Extreme Excellence, I share information about how to build excellence into your small business. Every day, look for a way to practice excellence and strive to improve your business!

Rick Cooper
Online Marketing and Social Media Trainer

Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.