Niche Marketing Speech to American Marketing Association

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One of the keys to attracting your ideal clients is to select a niche market. I’m delivering a speech on May 14th to the American Marketing Association titled Niche Marketing: Stake Your Claim to Profitable Market Segments.

How do you identify a profitable market niche for your business? What strategies can you use to position and differentiate your brand? How can you adjust your marketing message to appeal to a niche? I’ll answer these questions and more when I talk to the American Marketing Association.

To book Rick for a conference or event, visit the Speaking section of our website.