Social Media is a great tool for Joint Ventures. You can use social media to find potential Joint Venture (JV) Partners. You can build and maintain JV relationships through social media. And you can even coordinate JV’s using social media.

It starts with a mindset for developing Joint Venture relationships. One mental block that people often have is feeling like each Joint Venture has to follow a formal, structured process. It doesn’t.

Some of the best Joint Venture relationships start with looking for simple ways to help your partner.

Consider different strategies for creating visibility for your JV Partners. Edify them. Share blog posts, articles, videos, events, offers and opportunities.

And by the way, if you want to JV with other people, make sure that you are writing new blog posts and articles, publishing videos on YouTube and creating new offers and opportunities.

If you don’t have anything to share, there is no point in pursuing a Joint Venture. Follow Content Marketing best practices to position yourself as an expert.

And be sure to share all of the above on social media. That will create opportunities for viral marketing and will attract potential JV Partners to you.

Here are 3 Critical Steps to Leverage Social Media for Joint Ventures:

1. Find Potential Joint Venture (JV) Partners

The sky is the limit when it comes to finding people to Joint Venture with. But just like in sales, you need to develop a pipeline. Not every JV relationship will come to fruition. You need to be patient in reaching out and communicating. Some people will respond, others won’t. Some people will follow through, others won’t.

Be patient. Be systematic. Be sure to follow through on your commitments. And be generous.

You can find potential Joint Venture Partners on:
-Facebook
-Twitter
-LinkedIn
-Google+
-Pinterest
-Instagram
-Periscope
-YouTube
-Any many more sites

2. Build and maintain JV relationships

You need a plan to reach out, develop relationships and follow through.

Once you find a potential Joint Venture Partner, you should plan for regular communication and interaction. And you should also support them freely.

For example, you can retweet their posts. This is a simple strategy and will keep you on their radar. Plus, it might prompt them to share your content.

3. Coordinate JV’s

A Joint Venture can be formal and structured or it could be informal.

There are no rules for Joint Ventures. You can just jump in and start promoting else. Or, you can take your time to establish a relationship and carefully discuss a reciprocal Joint Venture relationship.

Joint Ventures are all about adding value to your audience. When you focus on adding value to your ideal clients, then Joint Ventures will just fall into place. It will be clear who you should be working with.

You can social media as a tool for communication at every stage of a Joint Venture. And be sure you also use email and phone calls to support the relationship. You may also find it helpful to use collaboration tools like GoogleDrive and Dropbox.

The more you Joint Venture, the more you will learn and the better you will get. Pursuing Joint Ventures will drive you to higher levels of visibility online. It will also create an effect where people feel like they “see you everywhere.”

Here are 3 simple Joint Ventures you can start doing today:

1. Share content on social media

One of the fastest, simplest and most powerful ways to support a JV Partner is to do so through social media. You can have a quick impact that is visible to your Joint Venture Partner.

Keep in mind, the larger your social network, the bigger the impact. If you have 100 followers on Twitter, you will have a limited impact. If you have 10,000 followers on Twitter, you will have a much bigger impact and you will become a sought after Joint Venture Partner.

For this reason, you need to work on building your social networks on an ongoing basis. Get more likes on your Facebook Page, more followers on Twitter, more subscribers on YouTube and on and on.

2. Reciprocal Interview

Interviews are a powerful way to create and receive visibility. Strive to get good at interviewing other people and being interviewed.

Set a goal to do at least one interview per month and work toward that. Over time, you can increase the number.

Select a topic that would be good for interviews. Start with one topic and then expand it to 3 topics over time. Choice is good. Have some options for your JV Partner.

3. Email Swap

Do you have an email list?

If so, then you can leverage your list to support Joint Venture partners.

You can send solo emails and you can also spotlight your JV Partners in your email newsletter.

Follow the 80/20 rule. No more than 20% of your email messages should be about JV Partners unless your primary business model is being an Affiliate Marketer.

You need to have a clear, consistent message and sharing offers and opportunities from JV Partners should fit within that message.

And remember, reciprocal implies that you are your JV Partner are doing similar activities to support each other. You send an email for them. They send an email for you. It’s as simple as that.

So, are you ready to get started?

Jump right in. There is no perfect way to Joint Venture. Just get started.

Rick Cooper
Online Marketing and Social Media Trainer