An exciting method to reach a large audience is to book radio interviews.
You can communicate with an interested group of people and develop trust and rapport.
You can also use the opportunity to generate leads.
So, what’s required to actually book an interview?
Number one, you need to know what topic you plan to discuss. It’s not like giving a speech. You don’t have control. The host of the show has control.
You need to be prepared to answer questions. Get to the point and share tips that people can easily understand.
In some cases, you may be able to provide a list of questions. That makes it easy for both you and the host.
You can book an interview on traditional radio. You can reach millions of people, but it’s much easier to get booked on internet radio.
There are plenty of opportunities to be a guest on internet radio. You will reach fewer people than on traditional radio, but you may have a better chance to reach your ideal customers.
Make a list of radio shows where you can be a guest and start making calls to book yourself for an interview.
Here are a few questions to ask yourself:
1) What is your message?
2) Who do you want to reach?
3) What stories can you share?
4) What do your ideal clients want to know?
Answer these questions first and start contacting radio show hosts.
A great place to start is on BlogTalkRadio.com.
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