My friend and Website expert Adam Hommey shared a great insight on his blog recently. He wrote that many business owners have lost the spark in communicating effectively with their audience. To prove this, he says,
“It feels like you’re having the same conversation every single day. Look at your ezines, blog posts, articles, teleseminars, Facebook updates, LinkedIn discussion topics, etc. Pretend you’re seeing it for the first time. Is it exciting? Interesting? Entertaining? Inspiring?”
Think about your own writing. Is your own writing interesting and effective? Does it connect with your audience?
For many people, the answer may be no. Why does this happen?
Adam shares a few excellent insights into why your writing might be ineffective.
Click here to read his full blog post.
The good news is that it’s easy to revise the copy on your website. Take time periodically to evaluate and update your web copy.
Rick Cooper
Online Marketing and Social Media Trainer
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