How to Leverage Other People’s Talents

Are you trying to do everything yourself?

One of the problems many business owners face is that they try to do everything on their own.

You may enjoy having a variety of work.It might make the day go faster.

But, this may not be the best approach for your business.

My mentor Eric Lofholm shared a timeless principle that I will pass along to you.

It’s called “Highest and Best Use”. The idea comes from real estate. Each piece of land has a highest and best use. A single property might be most valuable as a residential home,a commercial property or even a parking lot.

You have a highest and best use. In many cases,your highest and best use is to focus on revenue producing activities (marketing and sales).

That means you may need to delegate some work to other people.

I realized that I was doing more and more administrative tasks and needed to hand some of it off. I reached out to someone to ask for help. I delegated the work. That freed me up to focus on higher priority activities.

You can leverage other people to get things done. Anything you can have someone else does one less thing you have to do.

I once heard Melanie Benson Strick say on a call, “You can’t expect CEO for doing administrative work.” That’s so true, isn’t it?

You need to decide what you do in your online marketing and what you can have someone else do.

Working directly for Eric Lofholm and Loral Langemeier, I saw first hand how important it is to assign work to other people. You can leverage the strengths of people who may know more than you in a certain area.

Have you ever done something that you really didn’t enjoy doing? Did you find that it was a pain in the patootie?

When you delegate something you don’t enjoy or that you are not best suited to do,you will free up your creative energies to focus on something else.

You can also leverage other people including coaches, mentors and joint venture partners.

What can you do this week to delegate a task or a project to someone else?

What relationships can you develop to improve your online marketing results?

Make a decision now to leverage other people. Pick something simple you can delegate and find someone to give it to. You will be glad you did.