Copywriting is an art as much as it is a science. It takes commitment and creativity to craft copy that will engage your reader. You need to know who you’re speaking to and what their needs are.
One of the most important elements of any copy is the headline. And whether you are writing a direct mail sales letter or a sales page for a website, you need a great headline to grab the attention of your prospect.
Since the headline is usually the first thing a visitor will read, make sure it compels the visitor to want to read more about your product or service.
A great headline should instantly engage your prospect and get them excited. A poor headline will distract them and make them leave your site.
4 tips to write an effective headline:
- Make sure the headline addresses the problem of your web site visitor.
- Capitalize the first letter of every word in your headline to attract more sales.
- Highlight important words to attract more attention to them.
- Always use a large bold font. Make sure the headline text is larger than any other text on your sales page.
It’s amazing how much one single change to a headline can increase your online sales. Always test and tweak your headlines until you are satisfied with the results. Ask for feedback from clients, prospects, mentors and coaches.
Rick Cooper
Marketing Coach
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