Establishing Online Marketing Goals for your Business

Have you set your online marketing goals for the next quarter?

Many small business owners don’t take the time to write down their goals. How can you know whether you are making progress unless you know what you are trying to accomplish?

Goals help to drive activity. They keep you motivated and on track. Goals assist you in avoiding distractions.

Here are 3 specific online marketing goals you should set for your business:

1) Revenue Production

First and foremost, you need to focus on revenue producing activities. And that starts with getting clear on your revenue goals.

Identify how many sales of each product you want to earn for the next quarter. If you have a lot of products, then just pick the top 5 products or services to focus on them when you set your goals.

2) Lead Generation

It’s critical to build a permission-based email list. Email marketing is still one of the best online marketing strategies to help you develop an ongoing relationship with customers and prospects.

Set goals for the number of new leads you want to generate each month, as well as the number of new prospects.

3) Social Media Results

Social media results can be difficult to quantify. And yet, there is a value in setting goals for what you want to accomplish using social media.

Set goals for the number of new friends or followers you want to add.

Determine how many people you want to respond to your social media promotions. This can be difficult to track and measure but by setting a goal it helps you to find a solution.

You can also set goals related to developing Joint Venture relationships. How many new JV partners do you want to find and what results will that give you?

It’s not always easy or practical to track results received through social media, but you can leverage online tools to help in the process.

All in all, getting clear on your online marketing goals will help you increase your results.

My mentor Eric Lofholm says, “Wherever you focus your attention, you will see an improvement in results.” Eric is correct!

Establish goals for the next quarter and then track your progress.

Rick Cooper
Online Marketing and Social Media Trainer

Success Secrets: Set Annual Goals

Achieve your Goals and Become More

Work on your Goals