They say that Content is King.

Content is information that adds value. Creating content positions you as an expert and attracts clients online.

Are you a blogger? If not, what are you waiting for? This is not a time to be squeamish! Roll up your sleeves and dive in. Let’s do this thing!

The key to blogging is consistency. You need to establish expectations for how much content you want to create. At a minimum, I encourage you to write one blog post per week.

Let’s say you have 12 blog posts on your site. If you published one new blog posts per week for 12 weeks, you would have a total of 24 blog posts on your site.

You can literally double your blog content in as short as 86 days.

So, what’s holding you back?

For a lot of small business owners, they find it challenging to come up with topics to blog about.

How about you? Do you find it hard to come up with new ideas for your blog?

Do you even have a blog?

It’s sad when I visit someone’s site and find they have abandoned their blog. It looks like a graveyard.

Why blog?

Here are 5 reasons you need to blog:

1. A blog positions you as an expert

Experts are valued in our society. When you are an expert, people put you up on a pedestal. Experts also get paid more money.

Are you an expert? What is your expertise in? Can you take that expertise and translate it into content to share on your blog?

2. A blog attracts clients online

People are searching for answers online. In fact, they are searching for content in the form of blog posts and videos. The question is do you have content that will attract clients? If not, it’s a missed opportunity.

3. A blog helps you to get clear on your content

I have had too many conversations with people over the years who are wishy washy on their message. They haven’t found the right words to communicate with their ideal clients.

Blogging helps you get clear on your message. And not only that, you can repurpose the content. In other words, you can take your blog posts and transform them into other types of content (like audios, videos, and webinars).

4. A blog can promote your business as well as your Joint Venture partners

The majority of your blog posts should be informational. And you can also promote your business on your blog.

Planning a webinar? No problem. Create an event registration page and then blog about the topic of your webinar. Then, invite people to attend your webinar.

5. Blogging is fun

Okay, maybe not everyone will enjoy writing content for their blog. However, for the clients I serve including coaches, speakers, trainers and consultant, they tend to love the process of creating content. It helps to spread their message and attract their ideal clients.

So, what’s your excuse?

Isn’t it time to get into action and blog more often?

Need some help?

Call me at 916-248-5440 and Schedule a Blogging Strategy Session.

Be sure to leave your name and phone number. And please mention your email address. That will help me in following up with you.

Rick Cooper
Online Marketing Expert