Category: Social Marketing

Mar 26

Permission Based Marketing through Free Offers

By Rick Cooper in Communication, Email Marketing, Entrepreneur, Niche Marketing, Online Marketing, Sales, Social Marketing

Seth Godin has literally written the book on Permission Marketing. I recommend any one of his books to learn how to apply a permission based marketing philosophy. We live in an age when people marketed are marketed to constantly. So, what can you do to cut through the noise and create results? If you want …

advertising, permission marketing, publicity, rick cooper, seth godin, social media

Mar 24

Do People REALLY Care What You Twitter About?

By Rick Cooper in Communication, Entrepreneur, Social Marketing, Social Media, Social Networking, Technology, Video

Social media is all the rage. Everyone is connecting and networking online. And Twitter illustrates the unique nature of social networking, that millions of people are simultaneously twittering to the masses. This humorous if not biting commentary on Twitter demonstrates how silly the whole process is. Yet, you can't deny the value of being able …

Mar 24

Develop a Social Media Marketing Program

By Rick Cooper in Communication, Entrepreneur, Niche Marketing, Online Marketing, Social Marketing, Social Media, Social Networking

Are you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It’s time to develop a Social Media Marketing Program. Lee Odden posted on Blog Business Consulting compares and contrasts a traditional direct mail campaign …

attraction, blog, clients, consulting, rick cooper, social media, social networking

Feb 06

Niche Marketing for Coaches

By Rick Cooper in Clients, Entrepreneur, Law of Attraction, Networking, Niche Marketing, Online Marketing, Referrals, Sales, Social Marketing, Social Media, Social Networking

“Do you think a coach needs a niche in order to succeed?” No. But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective. Yes, a lot of this does come down to …

Dec 29

Facts and Stats on Twitter as a Social Network

By Rick Cooper in Communication, Entrepreneur, Online Marketing, Sales, Social Marketing, Social Media, Social Networking

One of my favorite Social Networking sites in Twitter. One of the reasons I like it is that communication is limited to 140 characters per message. It forces you to be brief. One of the other advantages to Twitter is that unlike most other sites, people "follow" you rather than connecting with you. If you …

entrepreneur, HP labs, Jeremiah Owyang, social networking, twitter

Nov 25

Blogging Tips from Havi Brooks

By Rick Cooper in Blogs, Communication, Law of Attraction, Niche Marketing, Online Marketing, Social Marketing

Destuckification Expert Havi Brooks has written a whole series of posts on Blogging Therapy. She offers some great suggestions on how to overcome writer’s block. Her breezy style of writing grabs your attention and pulls you in. Havi is a master of attraction!

attraction, blogging, Destuckification, havi brooks

Jun 28

John Horsley is Guest on July 2nd Attracting Ideal Clients Show

By Rick Cooper in Announcements, Niche Marketing, Online Marketing, Radio Show, Social Marketing, Social Media, Social Networking

Tune in on July 2nd for Attracting Ideal Clients, aired weekly on BlogTalkRadio. We’ll be talking about how to make the most of social media and social networking sites. We’ll share tips and strategies to build a network of people that can help you accomplish your goals and win big! Attracting Ideal ClientsTalk Show on …

BlogTalkRadio, John Horsely, Marzar, social media, social networking

Jun 20

What’s One Thing You Can Do to Attract Clients Today?

By Rick Cooper in Law of Attraction, Niche Marketing, Social Marketing, Social Media, Social Networking

As entrepreneurs, we have a tendency to want to swing for the fences. We want to hit the home run. Master Marketer Jay Conrad Levinson said, “Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, …