Feb 08
Writing one blog post in itself is a daunting task for anyone, including coaches and speakers. Figuring out what to write about, writing it all down, and getting people to read it can be difficult. If you find yourself struggling with this, it might surprise you to know that there is a better and …
Dec 04
Blogging is an extremely useful Content Marketing strategy which will enable you to attract new coaching clients. And for speakers, blogging provides a great platform to add value, position you as an expert on your speaking topics, promote your live events and drive new speaking engagements. Are you just starting to craft your blog messaging strategy? …
Sep 18
Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create effective campaign emails: 1. Create …
Apr 05
When it comes to creating marketing copy, you don’t have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you ever been to a trade …
Feb 03
I remember back in the early days of the internet when people first called it the World Wide Web. That was many decades ago. A lot has changed since then, but some things have stayed the same. One of the most exciting aspects of the internet early on was the interconnected nature of the web. …
Jan 30
One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there is a value to doing …
Jan 06
Planning is thought before action. Consider how things would be different if you created an Information Product. Are you interested in positioning yourself as an expert? Launching an Information Product has enormous benefits. Let’s look at a few ideas that will help you get into action to create an Information Product. 3 questions to ask …
Nov 11
How many videos have you recorded and published on YouTube in the last 90 days? If the answer is zero, then you need to step up your game. Small businesses are increasingly turning to video, both live stream and recorded, to reach their ideal clients online. If you want more clients, then you need a …
Oct 19
One of the challenges that small business owners face is that even once they learn how to interact on social media, they often resist posting. Create Awareness and Attract Clients Something causes them to hold back and play small. The problem is that is if you don’t post anything, you just disappear from the social …
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