Aug 29
Livestreaming video is a great strategy to attract potential clients and build trust and rapport. I recently had the opportunity to participate in a panel discussion on Creative Marketing TV. I joined 4 other experts including Anna Scheller, Joan Kent, Tim Maudlin and Andrew Poletto. We each shared our experiences in livestreaming video online. Creative …
Aug 21
What is in a name? One of the challenges that often holds coaches and speakers back from creating information products is selecting a title for their product. You see, many people face indecision when selecting a title. Oftentimes, they cannot even start on a product until they feel they have a great title. I think …
Nov 01
There are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction. You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it is visual. People are accustomed …
Sep 09
You are an expert! Does that ring true for you? For many people, they are clear about what their expertise is and it’s easy for them to communicate information to their audience that positions them as an expert and attracts customers. For others, it may not be so clear. If you know you’re an expert, …
Aug 28
I love sales and marketing. It’s one of my passions in life. And I love sharing ideas with people to provide an opportunity to experience a transformation that can improve their results. I learned an idea from my mentor Eric Lofholm a few years ago that sums up this sentiment. He said educate first before …
Jun 29
When you declare yourself an expert, the next step is to begin creating content. Experts are knowledgeable. They have information and want to share it with others. Some of the more advanced marketing strategies all depend on having content. Public speaking, teleseminars, webinars and information products all depend on having great content to be effective. …
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