Category: Content Marketing

4 Tips to Create Content to Attract Customers Online

content-creation-tips

Marketing is about communication. It’s about sharing a message that connects with your audience. People like to do business with people they Know, Like and Trust. How do you build Trust and Rapport? One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is …

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Improving the Language on your Website

My friend and Website expert Adam Hommey shared a great insight on his blog recently. He wrote that many business owners have lost the spark in communicating effectively with their audience. To prove this, he says, “It feels like you’re having the same conversation every single day. Look at your ezines, blog posts, articles, teleseminars, …

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How to Use an Information Product to Build Your Client Base

It’s a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or contract out to remote workers. …

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Create Leverage through Audio and Video

How many people can you talk to each day? Some people can talk to up to 20 people a day. Others talk to 100 or more. Unless you have a clone, there is just one of you. Sure, you can have employees and other team members make calls and reach others. You can attend events …

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Blog Planning Guide for Small Business Owners

One of the simplest and most powerful tools you can use online is a blog. This is a form of Content Marketing. When you create content and post it online, it provides an opportunity to attract potential clients. People have problems. They are looking for answers. Provide the solutions and they will keep coming back. …

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The Importance of Certainty in your Business

I talk to business owners all the time. And there’s one factor that separates successful business owners from others. It is certainty. Successful business owners are certain about their success. They believe in themselves and the decisions they make. They are optimistic and focused on taking actions to move their business forward. On the other …

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3 Blogging Tips to Attract More Clients

A blog is simply one of the best content marketing platforms available to you. Content marketing allows you to attract people searching for information. And not only that, it will attract your ideal clients. A blog can help to establish your authority. By posting to a blog, you will become known in your space (your …

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10 Tips to Attain Expert Status

You are an expert! Does that ring true for you? For many people, they are clear about what their expertise is and it’s easy for them to communicate information to their audience that positions them as an expert and attracts customers. For others, it may not be so clear. If you know you’re an expert, …

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Social Media is Easy When You Remember these 80 Rules

People ask me all the time what do they need to do to get results on social media. Good question. The fact of the matter is that social media is just like any other marketing. It requires having a clear strategy and a plan. You need to be consistent in your social media marketing. You …

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Tips to Attract Customers With a Free Report

To be successful using Online Marketing, you will benefit from implementing Content Marketing strategies. Content is information that adds value to your ideal clients. Content marketing is creating content to attract clients online. One of the best ways to attract new customers is to simply create great content and share it online. An example is …

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