Oct 20
When writing, one best practice is to verify the content of the articles or information you are reading. As a writer, strive to make your messages more accurate by supporting ideas with facts and statistics. Around 80% of people check their email messages daily. In fact, the average person receives from 100 to 120 emails …
Oct 13
Would you like people to read your marketing emails and take action? An effective approach is to write clearly and simply. Concise language is plain and simple. Use the most effective words to get straight to the point. Eliminate unnecessary phrases. Write in an active voice. Here are 3 Techniques to Write Results-Oriented Emails: Tip …
Aug 20
If you read the first blog post in this seven-part series, you’ll remember learning about the value of spotlighting on your blog. This is just one kind of content you can tackle with blogging, but there is a multitude of other topics. This second post of the series will highlight tips and tricks for creating …
Jan 06
Oh my goodness, it’s sad to see how speakers and coaches start a blog and then fail to post on a regular basis. Here’s the thing: people are watching you. Your current clients are watching, your prospective clients are watching and your Joint Venture partners are watching. Are they happy with what they see? Or …
Apr 18
As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption. I want you to become prolific when it comes to creating content. I want you to get into action and publish something valuable online. Here are …
Oct 09
Would you like to generate more leads online? The key to generating a new lead online is to create a valuable lead magnet that will attract your ideal clients. And be sure to create a Lead Magnet that converts, meaning that a higher percentage of people that visit your Lead Capture Page opt in to …
Aug 21
What is in a name? One of the challenges that often holds coaches and speakers back from creating information products is selecting a title for their product. You see, many people face indecision when selecting a title. Oftentimes, they cannot even start on a product until they feel they have a great title. I think …
Apr 05
When it comes to creating marketing copy, you don’t have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you ever been to a trade …
Aug 24
I love tapping into my creativity. Sometimes I challenge myself in order to keep me on my toes. For example, just recently, I emailed clients in my Social Media and Online Networking Mastery Program and offered to create a social media graphic for them at no charge. I normally charge for this service. According to …
Aug 03
They say that Content is King. Content is information that adds value. Creating content positions you as an expert and attracts clients online. Are you a blogger? If not, what are you waiting for? This is not a time to be squeamish! Roll up your sleeves and dive in. Let’s do this thing! The key …
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