One of the simplest and most powerful tools you can use online is a blog. This is a form of Content Marketing. When you create content and post it online, it provides an opportunity to attract potential clients. People have problems. They are looking for answers. Provide the solutions and they will keep coming back.
Blog Planning Guide
I have created a short reference document that will help as you plan your blog. I encourage you to download it now and print it. Keep it handy.
Right-click on the PDF icon below and download the file:
Or click here to open the Blog Planning Guide
How Often to Blog
I recommend blogging on a weekly basis. There is a value in creating new content each week. When you create content and publish it online, positive things will happen. It will increase traffic to your site. You will get more blog comments. And you will also start to generate leads if you have an opt in form on your site.
What to Do When You Run Out of Ideas
Go back and review the Blog Planning Guide. It will help you come up with new ideas. I encourage you to share this web page with others. Come back to the site and look for other great resources.
Tips to Share Blog Posts on Social Media
Here’s a quick tip to create a tweet for your blog post. Start with the words, “Blog post”. Mention the title of the post and then include the link. You can include a short call to action like, “Click here”. I will often use an arrow to free up more space for words. You can also add a hashtag at the end.
Here is an example of a tweet:
Blog post on 3 Blogging Tips to Attract More Clients. Learn tips to drive traffic. Click here: https://socialmediaoutcomes.com/go/3-blogging-tips-to-attract-more-clients/
Note that you can shorten a URL with a service like bitly.com or tinyurl.com. That will help to keep your tweet under 140 characters.
Are you willing to commit to publish one new blog post per week? Get started today!
Rick Cooper
Online Marketing and Social Media Trainer
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