Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.

Author's posts

Tips to Create a Banner Ad to Sell a Product Online

There are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction. You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it is visual. People are accustomed …

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Networking Secrets to Prospect for Customers at Events

Event marketing is one of the most effective ways to develop rapid relationships with potential customers and clients. And this is especially true for 2-3 day events. For some business owners, this is one of their primary marketing strategies. They are professional event attenders. They find that they can reach a lot of their ideal …

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10 Tips to Attain Expert Status

You are an expert! Does that ring true for you? For many people, they are clear about what their expertise is and it’s easy for them to communicate information to their audience that positions them as an expert and attracts customers. For others, it may not be so clear. If you know you’re an expert, …

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8 Reasons to Attend Gary Loper’s Twitter Party

Would you like to leverage Twitter to grow your business? Learn tips and strategies to leverage Twitter on September 7th starting at 9am Pacific. Gary Loper is hosting a FREE Twitter Party online. It’s easy to participate! All you have to do is join the conversation online. Simply click on this link on September 7th …

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Optimize your Online Marketing Processes

One of the most valuable principles I have learned over the years to improve my business operations is the concept of optimization. Some business owners struggle as they run their companies because they get stuck. An obstacle arises and they get bottlenecked. The bottleneck causes them to grind to a halt. I have learned over …

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Social Media is Easy When You Remember these 80 Rules

People ask me all the time what do they need to do to get results on social media. Good question. The fact of the matter is that social media is just like any other marketing. It requires having a clear strategy and a plan. You need to be consistent in your social media marketing. You …

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How to Leverage Other People’s Talents

Are you trying to do everything yourself? One of the problems many business owners face is that they try to do everything on their own. You may enjoy having a variety of work.It might make the day go faster. But, this may not be the best approach for your business. My mentor Eric Lofholm shared …

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Insider Secrets to Get Publicity

Marketing, advertising, promotion and publicity are all methods to create visibility and get your message out there. It’s a common mistake for small business owners to focus on one area and miss out on other opportunities. One of the least understood methods to generate visibility is through publicity. What’s confusing for most people is that …

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Social Media Etiquette for Small Business Owners

As a social media trainer, I observe a lot of people using great techniques to reach people on sites like Facebook, Twitter and LinkedIn. There are many ways to use social media to connect and communicate with people online. It’s easy to develop relationships and support others. I have also seen people using strategies that …

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Tips to Create Social Currency through LinkedIn Endorsements

Are you interested in gaining favor with other people online? There are many reasons to develop relationships with people online and a simply way to build goodwill is by creating social currency. Social currency is created when you do something positive or favorable for another person through social media. For example, if you spotlight someone …

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