Rick Cooper
Author's posts
Nov 07
Spotlighting People on Social Media
A simple yet powerful technique to create goodwill and produce many benefits is to spotlight people on social media. People love attention. They love recognition. So, why not give people what they want. This is a simple technique and yet so few people do it. Twitter Spotlight A great example of this technique is the …
Oct 09
Tips to Create a High-Converting Lead Magnet to Attract Clients
Would you like to generate more leads online? The key to generating a new lead online is to create a valuable lead magnet that will attract your ideal clients. And be sure to create a Lead Magnet that converts, meaning that a higher percentage of people that visit your Lead Capture Page opt in to …
Sep 18
5 Ways to Make your Campaign Emails More Compelling
Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create effective campaign emails: 1. Create …
Aug 21
Information Product Secrets: Tips to Brainstorm Titles
What is in a name? One of the challenges that often holds coaches and speakers back from creating information products is selecting a title for their product. You see, many people face indecision when selecting a title. Oftentimes, they cannot even start on a product until they feel they have a great title. I think …
Apr 26
How to Create Engagement on Facebook Using Questions
There is a value in creating engagement with members of your social network. Why is it important to create engagement? It’s just like meeting people in person. You will learn a lot more if you talk instead of just staring at each other. There is an art in having conversations offline. And there is an …
Apr 19
Speaker Marketing Tips: Developing a Bundle
So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let me share a little secret …
Apr 05
Tips to Leverage Marketing Swipe Files
When it comes to creating marketing copy, you don’t have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you ever been to a trade …
Mar 24
The Magic of Email Marketing and Why You Need to Build Your Email List
I am still surprised at how few small business owners take advantage of the power of Email Marketing. What’s more powerful than having ongoing access to prospective clients so you can add value, build trust and rapport and lead them to a next step in working with you? Email Marketing is an extremely cost effective …
Feb 03
Website Tips to Use Hyperlinks
I remember back in the early days of the internet when people first called it the World Wide Web. That was many decades ago. A lot has changed since then, but some things have stayed the same. One of the most exciting aspects of the internet early on was the interconnected nature of the web. …
Jan 30
Tips to Plan an Online Marketing Strategy
One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there is a value to doing …
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