People often ask me what is a good strategy to position them as an expert online.
There are many strategies that will do this. One of the fastest and easiest is to simply write an article.
An article is about 400 to 600 words. You should focus on one topic and keep it simple. I like to add a numbered series of tips.
Be sure you include a byline at the end of your article.
Here are are 3 tips to leverage your articles:
1) Post your article on Article Directories
One of the best article directories is ezinearticles.com.
You can set up a free account and then submit your first article.
2) Post your article on your blog
You may want to change the content when you post your article on your blog.
Article directories don't like it when you submit articles that are being used elsewhere. So, change the title and alter the content.
There is no need to include your byline if you are posting the article on your own blog. If you publish someone else's article from ezinearticles.com, you have to include the byline.
3) Share your article on social media
After you post your article, be sure to post a message on Facebook, Twitter, LinkedIn and other social media sites to invite other people to read your article.
Rick Cooper
Online Marketing & Social Media Expert
1 comments
Good points – clear and succincts. One question, though: When sharing an article on social media, is it best to copy the whole article or just share the link to the article on the EzineArticles.com site?