As a business owner, one of your goals is to reach more people.

You have a message you want to share with the world.

That message communicates information about what’s important to you. It’s a message that will attract your ideal clients.

And every day, in some way, you want to share that message.

What if there was a way you could reach a larger audience? Would you be interested?

There is a way. It’s called publicity.

Publicity is not advertising and it’s not promotion.

Sometimes publicity is just getting your face out there. Sometimes, it’s associating your name with a cause or charity.

And sometimes it’s communicating your message.

As a business owner, you should look for opportunities to generate publicity.

Here are 5 reasons to generate positive publicity:

1. Publicity establishes credibility

When you appear on radio, TV or print publications, it boosts your credibility. People begin to look at your differently. It’s a difference maker in establishing you as being prominent in your industry.

2. Publicity gets you more attention

When you get publicity, you tend to get more publicity. People will take notice when you step into the spotlight. People will reach out to you and offer new opportunities.

When you approach the media, you can leverage past publicity to establish yourself as an expert on a topic.

3. Publicity helps you form strategic partnerships

Positive publicity will make you an attractive joint venture partner. When you get publicity, it shows you are playing a bigger game. It shows you understand strategy at a higher level.

Business owners are looking for people to partner with. By showing that you are media savvy, it enables you to step onto the playing field to increase your results.

4. Publicity positions you as an expert

Are you an expert in your field? Absolutely, right?

As an expert, you will attract more clients and grow your business.

The media are looking for experts. They want to talk to people who know what they are talking about.

Experts are a source of information. Get clear about what topics to talk about. Then, look for opportunities to get interviewed by the media.

5. Publicity opens the door to new opportunities

Once you begin to get publicity, you will suddenly find that new opportunities will come your way.

You may get new clients. You may get contacted to speak at an event. You may be contacted by high profile joint venture partners.

Publicity opens the way to prosperity. When you share information freely through publicity, you become attractive to people. They want to work with you.

What can you do to generate publicity in your business?

Make a list of possibilities.

Here are 6 Critical Strategies to Generate Positive Publicity:

• Get interviewed by your local newspaper
• Write an article for an industry publication
• Book a spot on an internet radio show
• Contact a freelance writer to be interviewed for a magazine article
• Respond to opportunities to appear on a local TV morning show
• Generating publicity is not difficult, but it does take focused effort

You need to be clear about what you want to talk about. You need to be confident. You need to be ready.

Are you ready?

Rick Cooper
Online Marketing and Social Media Trainer