Marketing is about communication. It’s about sharing a message that connects with your audience.
People like to do business with people they Know, Like and Trust.
How do you build Trust and Rapport?
One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is information that adds value. It’s information that educates and informs.
What messages do you want to communicate?
Here are 4 tips to create new content:
- Share tips and strategies
- Solve a common problem
- Answer a burning question
- Write about a topic that will start a conversation with your ideal clients
When you post content online, it will naturally attract your ideal customers. If you optimize your site for search engines, people will find your site simply by searching.
You can also drive content to your site by using strategies like article marketing.
You can post an article (another example of content) on an article directory and include a link back to your site. This will create a backlink and will also give people an opportunity to click and visit your site.
What content would you like to create?
Here are some examples of content you can create on the internet:
-Blog posts
-Articles
-Special Reports
-Ebooks
-Audio
-Video
-Infographic
-Worksheets
-Templates
-Checklists
-Top Ten List
-List of websites
-ecourses
Set a goal for what content you want to create.
Pick one of the above items and start working on it.
Send me a quick email once you have posted it online. I like to see what progress you are making. Email me at Rick(at)SocialMediaOutcomes.com.
Rick Cooper
Online Marketing and Social Media Trainer
Connect with me Online: