Did you realize that LinkedIn has a newsfeed just like Facebook? You can post updates and people can like, comment and share. Surprisingly, very few people actually make use of this valuable feature. Not only that, some of your activity on LinkedIn will also appear in the newsfeed.

So, what should you post on LinkedIn?

Here are 4 simple tips to start posting more updates on LinkedIn:

1. Share quotes

One of the simplest forms of content to share on social media is quotes. They are simple to find and share. While Twitter limits you to 140 characters, LinkedIn, Facebook and Google+ allow you to share more content.

So, look for some longer quotes to share and post them as updates on LinkedIn.

2. Share blog posts

Do you have a blog? If so, then first make sure you are publishing new content on a regular basis. I recommend one new blog post per week. If you can’t do that, try once per month.

Remember that you can share your own blog posts and you can share other people’s blog posts.

Write a short message about the blog post and then paste a link to the blog post.

3. Share videos

YouTube is still a great place to publish online videos. I encourage you to create and publish more videos on YouTube.

You can not only share your YouTube videos in the LinkedIn newsfeed, you can also add videos to your LinkedIn profile. This is a great way to spice up your profile and add a little more pizzazz.

4. Share images

We are living in the digital age. And while videos are hot, images still gather lots of attention. An image can grab someone’s attention quickly and cause them to like, comment or share the image.

Do you create images to share online? If not, why not? It’s time to step up your game!

How to Post Updates on LinkedIn

Where should you share your updates? Facebook allows you to post updates on both your personal page and on the Home Page where the newsfeed is located. On the other hand, LinkedIn only allows you to post updates on the Home Page.

I encourage you to set a goal for how many updates to share on LinkedIn every day. For example, you might set a goal to share 3 updates every day.

How consistent are you in posting on social media? Maybe it’s time to step up your game!

Rick Cooper
Online Marketing and Social Media Trainer