Planning is thought before action.

Consider how things would be different if you created an Information Product.

Are you interested in positioning yourself as an expert?

Launching an Information Product has enormous benefits.

Let’s look at a few ideas that will help you get into action to create an Information Product.

3 questions to ask yourself when creating an Information Product:

1. What do your ideal clients want and need?

Always start by thinking about your ideal clients. If you haven’t taken time to clearly define your audience, then do that now.

Think about the demographics of your ideal clients. Who are they? What do they struggle with?

Once you understand the needs of your audience, it will be easy to create a product for them.

Or at least it will be clear what you can create that they will want.

Niche marketing is a great strategy for allowing you to appeal to a specific audience.

2. What topic are you passionate about?

Passion is a powerful force when it comes to manifesting a product.

Creating an Information Product is a project. And it’s a project that will take a lot of time, energy and effort.

So, if you select something that taps into your passion, you will be energized to work on it day after day.

3. What will generate revenue?

If you’re going to invest 10-20 hours or more into creating an Information Product, it would be good if you could actually make money with it.

Money is a good motivator but it’s not the only motivator. You need to think about what else will get you up and into action to create, complete and launch an Information Product.

So, why not write an ebook, record an audio program or a video series? Launch something and see what results you get.

So, what Information Product would you like to create?

Why not take time now to create a short one page plan to describe it.

And then take one action toward creating your Information Product.

And be sure to let me know when that happens. I’m interested to hear about it.

Rick Cooper
Online Marketing and Social Media Trainer