Would you like to attract more people online?

One of the secrets to get your message out there and reach more people is to use interviews.

I have given interviews many times over the years.

I was interviewed by world-renowned Marketing and Business Building Expert Jim Palmer on his Stick Like Glue Podcast. I received several benefits from doing that interview.

And you can also benefit from doing interviews.

Here are 3 reasons to do radio interviews:

1. Free Publicity

Publicity is kind of like free advertising, but not really. Publicity creates recognition but it doesn’t usually allow you to promote your business. It establishes credibility and authority.

Authors are often featured on TV news programs. The author’s book is mentioned and that creates demand for the book. So, publicity can sometimes have a direct impact on your business.

In most cases though, it just increases exposure. People get to know who you are.

2. Lead Generation

With radio interviews, you have an opportunity to add value. You are the expert. You have information to share. People want to learn. Be educational and informational. But, also be entertaining.

This will build trust and rapport with your audience and it will create interest that may cause them to seek you out.

You should always share your social media links with them. Tell a story and then encourage people to connect with you on Twitter, for example.

And you might even have a chance to share a free offer at the end of the interview. Many internet radio hosts will allow you to share a link to a lead capture page where you have a free offer.

During my interviews, I often encourage listeners to download my free report on 10 Ways to Monetize Social Media.

3. Precession

There is an interesting phenomenon recognized by Buckminster Fuller. It is known as precession. It is a side effect to taking action. Whenever you take action, you often get a direct, expected result. But, you also receive precession. Something else happens that was unexpected.

For example, someone might email you and ask you to speak at an event. That was unexpected but it came as a result of someone listening to you on the radio.

Bottom line, radio interviews are a good thing. And they’re easy to do if you know the formula.

I encourage you to set a goal to book a few radio interviews per month. Radio hosts are always looking for guests. If you can convince them you can add value, you will fill up your calendar!

Rick Cooper
Online Marketing and Social Media Trainer