A blog is simply one of the best content marketing platforms available to you.
Content marketing allows you to attract people searching for information.
And not only that, it will attract your ideal clients.
A blog can help to establish your authority.
By posting to a blog, you will become known in your space (your industry). People will share your blog. That’s a form of viral marketing, which allows you to reach more and more people over time.
Here are 3 blogging tips that will help you to start blogging more consistently:
1) Use a Blogging Calendar to plan posts
How committed are you to writing a blog?
The challenge for a lot of small business owners is that they are not committed enough.
In order to increase your level of commitment, you need to decide on a blogging schedule. When do you want to publish your post each week. Pick a date (Tuesday, Wednesday, etc.)
Create a spreadsheet and list out the publishing dates for the next month. Then, enter the name of the topic you want to write about. (Don’t worry, you can always change it later.)
Add a column for the date published. This will create the accountability to stay on track each week.
If you want to publish a blog post on Wednesday, you should probably start writing it on Saturday.
2) Write your blog posts over time
One of the reasons people don’t blog is that they think they have to write a brilliant blog post the first time.
That’s just not true.
Take time to write your blog posts. I come back to my blog posts 2-3 times before I finish them.
If you allow yourself time to write your blog posts, they will be better.
A blog post like a pot of coffee needs time to percolate.
You need to ruminate on the ideas.
Your blog post will become better as you come back to review and edit it.
3) Know your audience
Who are your ideal clients? Who do you enjoy working with most? Who are your most profitable clients? Who can you best serve with your skills and talents?
If you don’t know who you audience is, then you are going to write a “blah” or boring post. If you know you are writing for, then you can write a riveting blog post.
If you speak to your ideal clients, you will also not be speaking to others. You may turn other people away, and that’s okay.
Study other blogs. Look at their style of writing. Borrow ideas, but don’t plagiarize.
Don’t worry about giving away your content for free. If you share quality information, it will attract people to you.
You see, blogging is all about creating information that is valuable for your audience.
When you seek to enlighten your audience about topics they care about, you will cultivate a network of followers and fans. And social media can help you stay connected to that network.
I encourage you to blog weekly. Create one high quality blog post every week.
If you are interested in doing that, then make a commitment now to blog weekly.
As time goes on, you will become the go to expert in your space. And that’s pretty exciting!
And that will attract clients to you like a magnet!
Rick Cooper
Online Marketing and Social Media Trainer
2 comments
Thank you very much for the information.
Thanks Rick.
Great tips and really helpful.
Our office has just made the commitment to weekly blogs. Because this can be a lot on one person my ideas was for a different person do the blog each week. That way the light is shown on a different therapist each week. I know that each week it will have a different style, due to the personality of the writer, I am not sure if this is a plus or minus. I would love to have your input.
Thanks again for all you do.
Venice