Small businesses often struggle to reach people with their message.
A great way to get in front of more people is to find people you can partner with.
A Joint Venture (JV) is simply a technique for two or more people to collaborate for mutual benefit.
Here are 3 great strategies to Joint Venture with people:
1) Social Media Sharing
Social Media gives you an easy way to spotlight people.
And not only that, you can quickly and easily share content from other people.
Be proactive in supporting your Joint Venture partners on social media.
When you mention someone in a blog post, be sure to tag them in the post. That will notify them that you are talking about them. And on Facebook, it may even post on your page, creating visibility in front of their network of friends.
2) Email Reciprocal
Do you have an email list?
What are you doing to communicate with the people on your list?
One way you can leverage your list is by sending an email to promote another person.
You can do this on a reciprocal basis. That means you send an email promoting them. And they send an email promoting. Team up with people who have a similar size email list to you.
3) Conference Call Swap
Are you a Public Speaker?
Want a great way to reach more people online?
Find people you can team up with that will interview you on a conference call.
Once you agree on the concept, then go ahead and schedule both calls. Pick dates about 4-6 weeks away. Do not schedule the calls for the same week. The promotion for the calls can get confusing if they are overlapping too much.
In general, you will promote the call to your list and they will promote the call to their list. You can also use this as an opportunity for lead generation by creating a registration list with an opt in form for your email list.
How many Joint Ventures would you like to do over the next 90 days?
Pick a number now, maybe 5 – 10.
Make a list of potential partners and then start contacting them.
Think about which of the 3 strategies above would be best to discuss with them.
Start having conversations where you talk about joint ventures. It is worth the effort. Good things happen you partner with other people.
By the way, be open to help others without reciprocation. If you act proactively in helping others, they will often help you out naturally. It can be unexpected and very worthwhile!
Rick Cooper
Online Marketing and Social Media Trainer
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